Thursday Night Keynote - Ko Klaver
How to play in the Major League of Floriculture !
This session presented by Floriculture marketing expert Ko Klaver will provide you with a more in-depth picture as to where Alaska Grown Peonies stands at this time, where it can go and what the future may hold for Alaska peony cut flowers.
Where do we stand as peony growers, what is our market share currently, where can it grow towards, and what do we need to do to secure that position in the cut flower industry. The question remains, do american flower distributors and consumers know Alaska Grown Peonies, its opportunity and what is the perception out there about Alaska peony growers. Are we making it happen? More insight to come from Ko.
Friday Morning Keynote - Kelly Perry
Team Flower: What a florist wants
Kelly Perry is the event host & the co-founder of Team Flower and Philosophy Flowers. She grew an at-home wedding business from a small subscription to a nationally recognized wedding brand while living in a small town with a population of 18,887. Philosophy Flowers has been featured with Martha Stewart Weddings, Brides, The Knot, Southern Weddings, Once Wed, Style Me Pretty and Flower. Kelly has coached nearly a hundred floral professionals in person and thousands more through her Team Flower online programs. In this morning session Kelly will go over everything that a Florist or Floral designer is looking when working with peony flowers.
Friday-afternoon wrap-up Keynote - Joshua Scholten
Fundamental applications that apply to all peony growers.
Joshua is a renowned peony grower in the Netherlands and is specialized in growing and multiplying exclusive, high quality peony roots and flowers. The peonyshop is a family-owned business run by brothers Jeremy and Joshua. Propagating their peonies the traditional way by not using Meristem culture. Their peony flowers are mainly sold in the Netherlands. The roots are exported all over the world to wholesale peony buyers.
Saturday Afternoon Keynote - Steve Catando
What floral distributors look for when procuring cut flowers
Steve leads a team of nine buyers for one of the largest wholesale floral distributors in the United States, DVFlora. Currently in his 23rd year of working in a fast paced, commodity based, and perishable industry. Steve has gained a solid understanding and appreciation of developing positive solutions that provide value for his company customers and grower suppliers as well. We will learn exactly what the wholesale floral distributors are looking for when procuring American Grown cutflowers.